Welcome to our world
This year’s two-day brand summit brought together Eventbrite team members from Nashville, Vancouver, New York City, London, Madrid, and Mendoza to our SF HQ. Eventbrite’s mission is to bring the world together through live experiences, so it’s a good thing we have more than 700,000 event creators and a brand team committed to building an iconic, customer-centric brand.
We see brand as an accumulation of every experience a customer has, from awareness to onboarding to customer service and even to interactions with other event creators and attendees. Our role is to be obsessed with and be thoughtful stewards of our customers’ experiences and their ever-changing needs.
Design thinking (and doing)
The Eventbrite Brand team is a diverse group of designers, strategists, product designers, marketers, user researchers, and makers who work collaboratively across product groups and functions. Together we set out to tackle our biggest business opportunities by focusing on our customers and culture through the lens of our brand. Mixed teams reimagined a variety of key experiences, from discovery and purchase to customer service and our internal culture.
Intense brainstorms and working sessions were broken up by inspiring fireside chats with industry leaders, presentations by culture-makers, and an interview panel of Eventbrite power users. Collaboration transcended department, discipline, and title. People were choosing brilliance, paying attention to the details, and aiming for high impact at scale.
Our version of ROI: Return on Inspiration
After two days of learning, workshops, and creative presentations, a tired but inspired brand team reflected on the past 48 hours and the future of our brand over cold drinks on a rooftop in downtown San Francisco. There were hard returns, like strategic initiatives and ideas for product improvements that we’re now working to implement, as well as invaluable soft returns, like deepening the chemistry and camaraderie of a global team, which generates new ways of thinking by working in cross functional teams.
Although our platform and company are global, event creators, attendees, and our regional brand teams are local. We need to understand the nuances of our local markets to build an iconic, customer-centric brand, and we’re doing it together through a shared understanding of what matters most to our customers at every experience.
Join our team. Here is a list of current openings.
Editor’s Note: To help get fantastic photos for this story, we partnered with Job Portraits, a creative studio that tells stories about fast-growth companies.
A summit to build an iconic customer-centric brand was originally published in Briteling Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.