Content Marketing Manager Josephine Wick on Eventbrite’s Global Collaboration, Rapid Growth, and Amazing Mentorship
As one of the first employees on Eventbrite’s Berlin team, Josephine Wick has seen a lot of change — and several offices — in the past few years. In this interview, she explains what initially drew her to the company, how she and her teammates connect with other Britelings around the world, and what’s stayed the same amid all that transformation.
What does Eventbrite do, and what’s your role on the team?
I see what we do as helping people turn their ideas into reality. If you love to cook, for example, you might want to quit your job and start teaching cooking classes. Eventbrite is a tool you can use to make that happen. And then the other side of what we do is bringing people together through experiences — the students in that cooking class, for example. I love that, because experiences are what make our lives rich.
I’m the Content Marketing Manager for the Berlin office, which means I do different kinds of creative work that raises awareness about Eventbrite and generates potential customers amongst people who don’t already know about us. I write blogs and social media posts; I do field marketing. Some of the content we create is helpful stuff like checklists and tip sheets that event organisers can use when they’re scouting for locations, and some of it is more fun, like “six things to know if you’re dating an event manager.” There’s a lot of variety. I never get bored!
Why did you decide to join the team?
I started working here part-time while I was still a student, back when we were a really small team — I was the fourth employee in the Berlin office. I grew up near Frankfurt, but I’d spent half a year in California during high school, and I was interested in Silicon Valley, so I was looking for a way to get a foot in the door to the tech world. Eventbrite was particularly interesting because of the space they were in, and because of their company culture.
“Eventbrite feels like a family. Everyone is friendly and supportive, and we’re very open with each other.”
I also wanted to stay in Berlin. So many American tech companies start their European offices here, and it’s also just an amazing city. The cost of living is low, there’s good infrastructure, and it’s easy to get around. I actually live on the other side of the city, but my commute is only 30 minutes because we have great public transport. And there are so many concerts and other things to do here. I love it.
What about the company culture appealed to you?
It feels like a family. Everyone is friendly and supportive, and we’re very open with each other. Eventbrite has a knack for hiring not only great talent, but great people. And it sounds cheesy, but we really do work hard and play hard. People will go the extra mile to make things happen, and we also have a lot of fun together. We get team lunches, and we have quarterly offsites so we can get to know each other better beyond work. Eventbrite is a big company, but our German team is small in comparison, and it’s still a startup atmosphere. I wake up in the morning excited to go to work — it was like that when I started, and it still is.
The company also does a lot to support us as people. We get benefits that traditional German companies don’t offer, like the lunches, great insurance coverage, and wellness perks. Eventbrite will help pay for a gym membership, or even a surfboard. And we can work from home when we need the flexibility. They want us to have a good work-life balance. I do work a lot, but that’s because I want to, not because I have to.
What challenges has the Berlin office faced?
We’ve been growing quickly — I think we’ve been in five offices in the past two and a half years. The biggest change was last year, when we acquired Ticketscript, because all of a sudden we had a lot of new team members. But I think we’ve grown together, and it’s nice to see the company investing so much in the Berlin team. It feels good to know what we’re doing is appreciated, and we’re getting a chance to have a larger impact.
Even though things are constantly changing, I feel like the things that make Eventbrite a great company have stayed the same. Enabling people to create events and bringing people together are still the reasons we’re here.
What’s a typical day like for you?
We start every day with a Marketing team huddle at 9:30 a.m. We share good news, talk about what we’re focusing on that day and where we could use some help, and look over the previous day’s numbers. We work very closely with the Business Development team, so one of the things we track is the number of leads our team has produced. After the huddle, we’ll have one-on-one meetings, and then I sync with my counterparts in the UK. I sync with the team in the U.S., too, but that’s usually near the end of the day, because of the time difference.
Beyond that, every day looks different. Lately I’ve been working on the Event Academy, which is an educational program we do every quarter, through a partnership with Facebook. Hundreds of organisers attend to learn how to promote their events, and then we do a dinner or an after-party. Our team also publishes content every day, so I spend a lot of my time writing, adapting US or UK material for the German market, and working with our designers. There are always multiple things going on, which has taught me how to manage my time well and set priorities.
How do you collaborate with other Eventbrite offices?
We’re really focused on being one global team, rather than separate offices. In Marketing, for example, we’re working on global initiatives right now for onboarding and meetings, to make sure we’re all using the same standards. And in addition to our daily syncs, we have biweekly Global Marketing meetings where all eight offices meet in a Google Hangout.
“Enabling people to create events and bringing people together are the reasons we’re here.”
At the company level, Eventbrite puts a lot of effort into being transparent and making sure we feel connected to headquarters. When I first joined, I was sent to San Francisco for a week for onboarding. We also have a monthly global All Hands meeting where everyone in Europe, the U.S., Brazil, and the Netherlands comes together.
Julia Hartz, our CEO, is also very approachable. She holds regular “Heart to Hartz” meetings with every international office where she’ll answer all of our questions, professional and personal. And she tries to visit every office at least once a year. The first time she came to Berlin, I was still a student and was interning at Eventbrite. I won’t forget that she took the time to let me interview her for my Master’s thesis. We all admire and look up to her, but we also feel like we can actually talk to her.
What’s mentorship like in the Berlin office?
Each of us has a weekly one-on-one with our manager. My manager, Sandro, and I talk about how I’m doing on my quarterly goals, and my career development overall. If I’m struggling with something, I can be honest. I can tell him, “This is working out, but this isn’t. Here’s where I need help from you.” He also sees things in me that I would never realise on my own, and he’s good at helping me understand where I can improve without being negative. I’m not a great public speaker, for example, and he recently pushed me to try giving a live webinar. He told me, “If you hate it, you don’t have to do it again. But try.” I was so nervous. I hated him! But I did it, and now I love it. He’s helped me get out of my comfort zone and learn to do things I never thought I’d be good at. He’s the best mentor I’ve ever had.
Interested in joining the team?
Editor’s Note: To help tell this story, we partnered with Job Portraits, a creative studio that tells stories about fast-growth companies.
Content Marketing Manager Josephine Wick on Eventbrite's Global Collaboration and Rapid Growth. was originally published in Briteling Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.