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Director, Lifecycle Marketing

Nashville, Tennessee, United States

Director, Lifecycle Marketing

Full-time | Nashville | Tennessee | United States

THE CHALLENGE

At Eventbrite, we aim to deliver groundbreaking event organizer tools and attendee experiences, globally. We’re looking for an experienced leader to head up our global Lifecycle Marketing team. 


THE TEAM

The Eventbrite Marketing team is a centralized, multi-disciplinary group of marketers, strategists, designers, storytellers and makers, who work across product groups and functions. We are designing the future and the today of the Eventbrite brand through every interaction within and outside of the product. We are specialists within our individual areas of expertise and collaborators to connect with, and support our customers at every touchpoint.


THE ROLE

As the Head of Lifecycle Marketing you will optimize and grow Eventbrite’s relationships with Creators to drive deeper product engagement and lifetime retention. In this role, you’ll work side-by-side with Product Managers, Product Marketing Managers, Designers, Developers, and other teams to build growth strategies and messages to accelerate adoption of our platform through personalized communications mapped to critical customer experience points of inflection. 

YOU WILL

  • Develop the lifecycle marketing strategy that drives increased customer engagement and retention
  • Own marketing initiatives to drive increased adoption of Eventbrite with our creators, ultimately driving increased LTV
  • Partner with the Product Marketing teams to develop customer journeys for differentiated segments of our customer base
  • Partner closely with Data Science to develop AI and machine learning driven targeting and communications plans
  • Lead the development of CRM communications across all channels (email, push, in-product, Customer Support prompts, etc) and optimize for return on investment
  • Identify and manage marketing technology stack necessary to evolve the CRM platform to meet the needs of the strategy
  • Drive global investment strategy to ensure CRM marketing budgets are allocated to where they drive the highest return
  • Manage critical cross-functional relationships and processes with Product, Data, and the broader Marketing team to ensure the internal teams are aligned and executing on our strategic CRM marketing plan in terms of messaging, priorities and measures of success
  • Build relationships across the product organization to build or adapt the technology solutions necessary to enable
  • Establish key success metrics and measurement and reporting systems for your initiatives
  • Foster a culture of impact, discipline around KPIs, rapid iteration, and harnessing insights from the combination of data and user feedback
  • You are a builder. You are excited by the challenge of driving clarity from ambiguity, and balancing a long-term vision with short-term results

THE SKILL SET

  • 12+ years of CRM experience with at least 5 years of management experience
  • A track record of developing CRM technology and communications
  • Proven ability to build from scratch.
  • Proven track record to develop strategy and inspire a team to manage and execute day-to-day tactics
  • A clear demonstration of internal cross-functional partnership and collaboration
  • Exceptional verbal and written communication skills
  • Comfort with changes in a fast-paced environment

FSLA: Exempt


ABOUT EVENTBRITE

Eventbrite is a global ticketing and event technology platform, powering millions of live experiences each year. We empower creators of events of all shapes and sizes – from music festivals, experiential yoga, political rallies to gaming competitions –– by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world. Last year, the team served 795,000 creators hosting nearly 4 million experiences across 170 countries. Meet some of the Britelings that make it happen.


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Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity.  We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.

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