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Interim Head of Global Demand Generation & Marketing Operations (Fixed-term contract - 1 Year)

Remote, United States

Interim Head of Global Demand Generation & Marketing Operations (Fixed-term contract - 1 Year)

  • Remote, United States
  • Full-time

THE CHALLENGE

The Marketing team works to build authentic, enduring connections with event creators. Our efforts to educate, acquire, and retain event creators are essential in transforming Eventbrite into an iconic customer-centric brand that brings the world together through live experiences.

 

THE TEAM

The Eventbrite Marketing team is a centralized, multi-disciplinary group of strategists, designers, researchers and makers, who work across product groups and functions. We are designing the future of the Eventbrite brand through every touchpoint and interaction we have with our customers. We are specialists within our individual areas of expertise and collaborators to connect with, and support our customers.

 

THE ROLE

Reporting into the Chief Marketing Officer - We’re looking for an analytical marketer with a deep understanding of both B2B marketing and growth funnel optimization, focused on reimagining a more efficient and unified acquisition journey for Eventbrite creators. You will own the funnel from the moment a prospect hits the website, until it converts into a 1PP (either through sales or SSO), and be responsible for optimizing for the highest margin output. You are passionate about delivering results that drive the business forward, and are comfortable operating in a fast-paced environment with multiple stakeholders. This role will involve both high-level strategy work as well as hands-on execution. We're looking for a flexible and collaborative team player who works well in groups where tasks are often shared.


YOU WILL

  • Develop and execute the strategy to unite our two funnels, increasing the overall conversion to 1PP, and giving us clear levers to control the quality and volume of leads that we deliver to the sales team. 
  • Be an energetic, thoughtful partner to both sales leadership and product leadership, collaborating closely on a day-to-day basis to achieve shared goals
  • Have experience managing a diverse team of digital marketing specialists through mentorship, goal setting, and positive motivation
  • Drive marketing strategy and demand generation initiatives that create and convert leads through the optimal channel (SSO or sales)
  • Demonstrate leadership and influence across the broader organization, getting buy-in for your initiatives and surfacing opportunities to drive results for the broader business 
  • Have a “test & learn” mindset with the mentality to continually assess KPIs to monitor business performance
  • Identify, instrument, forecast and measure results against key performance indicators, including regularly providing updates to stakeholders across the business 
  • Analyze progress to plan, report on the results of individual initiatives and key milestones, and provide proactive optimization recommendations  
  • Have strong knowledge in email marketing, marketing automation and operations.  
  • Forecast, analyze, and develop action plans to improve the impact of demand generation activities on sales pipeline, SSO 1PPs, revenue and conversion cycle length
  • Identify and remove roadblocks for the team, whether it is an issue with a key piece of technology, limited budget, constrained resources or conflicting priorities
  • Be confident in building out new expertise within the team including a new marketing operations function

THE SKILL SET

  • Self starter with a roll up your sleeves and figure it out spirit - we are a lean team and need people who thrive off a fast-paced environment
  • Proven history working in partnership with sales to drive demand through various marketing channels with a focus on content and data-driven marketing
  • Strategic experience with, Hubspot, Salesforce, and other marketing / sales automation technologies
  • Strong knowledge in lead routing, evaluation and lead decisioning. 
  • Demonstrated experience working with both a B2B sales demand generation funnel and higher velocity self-service funnels
  • Strong team building skills - experience managing and mentoring those early in their careers
  • Analytical mindset, thorough understanding of how to build a story through data
  • Strong communication skills, ability to present to executives and build consensus and buy-in
  • Strong facilitator within and across teams: You know how to drive results by leveraging all of your resources
  • World-class organizational and project management skills 

  • This is a fixed-term contract. 

WHAT WE OFFER

At Eventbrite, we strive to support our Britelings and their loved ones through different stages of life with robust and attractive benefits, financial and physical wellness options, and great perks.

In addition to offering a competitive salary and company stock, we have other great benefits available. In the Briteland, you’ll find great medical plans, fertility and adoption benefits, wellness reimbursement, generous parental leave, on-site services, and much more.


We care about your mental health and wellbeing

Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And if you like sports, we have our wellness program to pay for your gym expenses.

Ongoing training and career development is an important part of our culture

We offer unlimited access to courses in Udemy, language exchange programs, internal training, Briteling talks, workshops and weekly sessions with our CEO

Work-life balance is extremely important to us

Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing.


We are currently working on becoming compliant with the new regulations in Colorado. Until we are able to do so, this role cannot be performed in Colorado


ABOUT EVENTBRITE

Eventbrite is a global self-service ticketing and experience technology platform that serves a community of nearly one million event creators in over 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it's an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 300 million tickets distributed to more than 4 million experiences in 2019, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love.


IS THIS ROLE NOT AN EXACT FIT?

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Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity.  We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.

 Applicant Privacy Notice


Eventbrite believes that vaccines are one of the most powerful tools to fight COVID-19 and save lives. It aligns to our mission to bring the world back together through live experiences. Proof of completed COVID-19 vaccination will be required for all US applicants and employees to enter any Eventbrite office and/or interact in a physical setting with Eventbrite employees. Eventbrite will consider exceptions to this policy for medical or religious reasons on an individualized basis. 


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