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Manager, Lifecycle Marketing Data

Nashville, Tennessee, United States

Manager, Lifecycle Marketing Data

Full-time | Nashville | Tennessee | United States


How we communicate with our customers sets the tone for our entire relationship. Our goal of building the global platform for live experience relies on this foundation. Effective marketers develop and optimize campaigns using a data-driven approach and an iterative test & learn process- these are core principles to incrementally improving the business metrics.


The Lifecycle Marketing team leads the improvement of Eventbrite KPI’s through the optimization of lifecycle touchpoints, strategic marketing tests and data discovery.  As a global function we support the regions with the tools and knowledge to be more effective marketers. Our team is the expert of aligning our marketing touchpoints with market, customer and product data. We love what we do.  We are curious, we measure everything, and we bring a deeper level of insights to our marketing machine.



You’ll be the subject matter expert on the effectiveness of our marketing campaigns across the globe.  Your insights into customer segments, campaign attribution, channel performance and regional differences will enable our marketing groups to make more informed decisions.  You will be adept at creating data visualizations that help to create a narrative on our customers and marketing activities.  You will be a champion for us finding “one source of truth.” You might not be a “data scientist” but you are part detective, part math/data nerd, and part creative genius.


  • Understand and report on lifecycle marketing activities
  • Question all our Enterprise data and find areas of opportunity to measure performance on a more granular level
  • Build and maintain easy-to-understand marketing performance dashboards and reports
  • Assist other regions with SQL query needs
  • Perform deep-dive analysis on key business questions and KPI changes
  • Determine optimal segmentation practices for campaign tests
  • Build a solid understanding of customer behavior
  • Work with the data science team to build advanced analysis functions (i.e. predictive modeling, correlation studies, and regression analysis)


  • 4+ years experience performing analysis of customer and/or marketing data for large organizations
  • Experience and mastery of CRM (Salesforce), data warehouses/relational databases, data visualization (Tableau), spreadsheet and SQL toolsets
  • Understanding of statistics, sample sizes, attribution models, predictive modeling and regression modeling
  • Experience working with and compiling data from multiple divisions/departments across an organization
  • Highly curious- always asking “why”
  • Bachelor’s degree in a Business, Marketing, Math, Statistics, Engineering or related fields


  • Experience in Ticketing or Event Management
  • Experience in API/ETL processes
  • Experience interpreting results of complex/multi-channel marketing campaigns
  • Experience presenting findings and recommendations to key leadership positions
  • Active Eventbrite user with a passion for live events

FSLA: Exempt


Eventbrite is a global ticketing and event technology platform, powering millions of live experiences each year. We empower creators of events of all shapes and sizes – from music festivals, experiential yoga, political rallies to gaming competitions –– by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world. Last year, the team served 795,000 creators hosting nearly 4 million experiences across 170 countries. Meet some of the Britelings that make it happen.


Sign up to keep in touch and we’ll let you know when we have new positions on our team.

Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity.  We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.

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