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Manager, Marketing Services

Nashville, Tennessee, United States

Manager, Marketing Services

Full-time | Nashville | Tennessee | United States

THE CHALLENGE

At Eventbrite we are bringing innovative products and a fresh approach to an industry with entrenched interests and diverse competition. As a liaison between Eventbrite and our event creators, the Marketing Services Manager must be an efficient cross-functional partner, an adept problem solver, and a skillful relationship manager in order to ensure we are delivering impactful strategies and services for event creators that help achieve their goals, while also creating valuable experiences for our customers.


THE TEAM

The Customer Success and Services team builds and maintains customer relationships with a focus on support, engagement, and growth. At Eventbrite we believe that innovative technology and a customer-centric mindset are key elements to building a successful business and creating world-class customer experiences. Our dedicated, sharp, and creative Customer Success team works with our most important customers to ensure that they are fully leveraging our platform and have the knowledge, training, and support they need to exceed their business goals. The team works together and cross-functionally to create exceptional experiences for our customers, and ensure the longevity of our most valuable partnerships.


THE ROLE

The Marketing Services Manager will manage and oversee the team of specialists that is responsible for managing the execution of revenue growth programs and campaigns. As a “player/coach” they will also be responsible for engaging with customers to execute successful marketing programs across a number of global markets. This includes email campaign creation and deployment, management of digital and social advertising campaigns, and analysis/compilation of data and strategic recommendations. The approach is consultative and action-oriented, offering guidance and recommendations based on marketing best practices. Success is measured by our ability to optimize client marketing initiatives to increase ticket sales.


Strong candidates for this position will be experienced leaders with a track record of managing marketing teams to deliver outstanding results. You will have extensive experience working with creatives, developing and implementing B2C digital marketing strategies, and driving operational improvements. You will be technically savvy, obsessed with data, and able to communicate strategy, trends and best practices in a clear and compelling way. 

YOU WILL

  • Oversee and manage a team of services professionals with a focus on client retention and growth, process optimization, assistance in building marketing programs that deliver value to customers, and team development and career growth
  • Oversee the project definition, management and execution of Eventbrite’s marketing and specialized service programs, including but not limited to, email campaign management, data analysis and reporting, performance marketing, social promotion, and client communication/consulting, in order to maximize business impact and progress towards objectives
  • Work cross-functionally with internal teams to manage project timelines, access data systems, process campaign approvals, and create and distribute content
  • Manage all aspects of customer engagements: strategy, planning, implementation and execution, optimization, and measurement
  • Collaborate with leadership to consistently analyze and refine operational processes and workflows to increase internal efficiencies
  • Measure volume, execution time, and cost of services rendered to clients. Offer insights on ways to improve efficiency and decrease costs
  • Support the Success and Services team by sharing marketing best practices for integration in client on-boarding and training materials. Create documentation to address commonly asked marketing questions not covered in existing materials
  • Support the Sales and Services team with hands-on involvement in the pitch process for top tier prospects

THE SKILL SET

  • 5+ years of marketing experience with substantial, progressive leadership roles
  • Proven track record of setting and achieving aggressive goals
  • Highly comfortable in a fast-paced, multi-tasked environment
  • Strong organization skills and superb capabilities with managing multiple high priority projects simultaneously and successfully
  • Excellent analytical thinking and problem solving skills; experience drawing recommendations from digital analytics
  • Excellent communication skills (both verbal and written), meticulous attention to detail, and a resourceful problem ­solving attitude
  • Ability to create and monitor business KPIs (key performance indicators)
  • Ability to analyze data sets from multi-platform reporting systems
  • Ability to convert digital metrics into a story with thoughtful performance insights
  • Experience with digital advertising platforms, specifically social media (Facebook, Instagram, etc.)
  • Experience with CRM software (Salesforce), Tableau, Microsoft Office Suite (Word, PowerPoint, Excel) and Google Applications (Analytics, Docs, Sheets, Slides)
  • Experience with Email Service Provider (ESP) platforms (MailChimp, Hive, Emma, etc.)

BONUS POINTS

  • Experience driving results at a SaaS or technology company
  • A strong affinity for live events

FSLA: Exempt


ABOUT EVENTBRITE

Eventbrite is a global ticketing and event technology platform, powering millions of live experiences each year. We empower creators of events of all shapes and sizes – from music festivals, experiential yoga, political rallies to gaming competitions –– by providing them the tools and resources they need to seamlessly plan, promote, and produce live experiences around the world. Last year, the team served 795,000 creators hosting nearly 4 million experiences across 170 countries. Meet some of the Britelings that make it happen.


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Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity.  We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.

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