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Marketing Automation AdministratorNashville, Tennessee, United States

Marketing Automation Administrator

Full-time | Nashville | Tennessee | United States

THE CHALLENGE

The Revenue Operations Tools team works day-in and day-out to ensure systems, tracking and processes evolve to meet the high growth demands of the business, continuously improve the customer lifecycle and journey experience, and ensure the technical stack is fully optimized to maximize return for the business.  You will be joining a high performing group of individuals that serve as the backbone for the revenue engine and contribute to shaping our technology strategy and delivering profitable business outcomes. We are looking for someone to join our team that thrives in a fast paced and collaborative environment and loves problem solving and building for scale.


THE TEAM

Revenue Operations’ mission is to enable the revenue engine to grow quickly and efficiently, from the first touch to ongoing support and expansion with every customer. Our goal is to deliver in-depth insights into how we perform across multiple channels, maintain a solid technical foundation as the business scales, and enable our global Marketing, Sales and Customer Experience teams. We are innovators who thrive on finding wins through improvements to processes, systems, training, and enhanced data intelligence.


THE ROLE

The Marketing Automation Administrator is an integral member of the Revenue Operations Tools team. This position requires applied knowledge of marketing automation tools and database management to optimize for growth. This is a critical role and includes high-level visibility and interaction with cross-functional teams.

YOU WILL

  • Help evolve the global marketing tech stack administration & execution.
  • Ensure our systems are best-in-class to support global business requirements around automation, conversion and optimization tracking, personalization and lifecycle management.
  • Propose improvements to marketing and sales processes to drive speed and efficiency in systems.
  • Maintain API health of business critical marketing technology and manage the integration between Marketo and Salesforce.
  • Participate in cross-functional data hygiene/governance initiatives and maintain data quality for the global marketing database.
  • Evaluate technologies and drive insights and ideas for testing, process improvements or technology enhancements.
  • Keep system users informed about system functionality and enhancements.
  • Create and maintain detailed documentation including operational processes, workflows and training documents.

THE SKILL SET

  • Proficient in systems and technology management for marketing.
  • 3-5 years of B2B experience in the technology industry, preferably working with a sales organization focused on large or enterprise level accounts.
  • Experience supporting or developing marketing programs that drive pipeline contribution such as content, offline experiences, SEO, etc.
  • Proficient in marketing automation solutions (Marketo preferred) and Salesforce.
  • Strong understanding of Marketing Automation and SFDC CRM best practices.
  • Experience working with external vendors/partners to configure/develop software applications.
  • Managed a large scale marketing database and overseen augmentation and supported initiatives around improving database quality.
  • Problem-solving maven adept at quickly dissecting an issue into its component parts and identifying the root cause or opportunity.
  • Excellent prioritization skills - ability to multi-task and work well under pressure.
  • Understanding of the sales pipeline from lead to bookings and very familiar with marketing contribution to this pipeline.
  • Strong organizational skills, attention to detail and flexibility to multi-task across projects with varying deadlines.
  • Excellent verbal and written communication skillsHigh energy, self-starter with bias for action and sense of urgency to deliver results.

THE TECH STACK

  • Marketo
  • Bizible
  • Salesforce (SFDC)
  • Full Circle
  • Wordpress

BONUS POINTS

  • Familiarity with multi-touch attribution (MTA) and experience reporting using an MTA methodology.
  • Experience with enterprise level contact strategies including account-based-marketing (ABM).
  • Background in Content and/or Email Marketing.
  • Active Eventbrite user with a passion for live events.

ABOUT EVENTBRITE

Eventbrite is the world’s largest ticketing and event technology platform, powering millions of live experiences around the globe. We build technology that allows anyone to create, share, find and attend events of all kinds. Music festivals, marathons, conferences, hackathons, political rallies, fundraisers, gaming competitions— you name it, we power it. Meet some of the team. 


IS THIS ROLE NOT AN EXACT FIT?

Sign up to keep in touch and we’ll let you know when we have new positions on our team.


Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity.  We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.


FLSA Status: Exempt


Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


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