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Product Marketing Lead, Growth

Remote, United States

Product Marketing Lead, Growth

  • Remote, United States
  • Full-time

THE CHALLENGE

Eventbrite has built a world-class platform for event creators, enabling entrepreneurs around the world to build and grow their businesses with live events on Eventbrite. We recently launched the industry’s first all-in-one event marketing platform, Eventbrite Boost, and are looking for a Product Marketing Lead for Boost Growth who can use data-driven insights to help test new messaging, and acquisition journeys to turbocharge subscriber acquisition. You’ll inform product experiments, craft positioning, develop and execute go-to-market strategies, and create content that clearly communicates the value of Eventbrite Boost to Eventbrite’s event creator community.


THE TEAM

Our Product Marketing team’s mission at Eventbrite is to champion the needs of event creators and consumers to bring irresistible product experiences to market, ensuring customers understand how Eventbrite’s products and features can enable their success. We work cross-functionally to action customer and market insights by influencing product strategy and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services.


THE ROLE 

As a Product Marketing Lead for Boost Growth, you will be an embedded partner of the Boost activation team, working closely with a product manager, performance marketer, designer, and team of developers to design and launch full-funnel experiments to optimize our messaging, marketing, and acquisition and onboarding product experience. You will lead customer segmentation and competitive intelligence, map the customer journey,  analyze the full-funnel, and develop the learning agenda to accelerate subscriptions. This role requires a combination of strategic thinking and operational excellence, a passion for results, and an attitude that anything is possible. 

YOU WILL

  • Own Boost new subscriber targets, reporting to leadership on adoption targets
  • Identify new growth strategies and develop the learning agenda based on data-driven insights
  • Develop go-to-market strategies and drive execution of full funnel experiments to meet product KPIs, potentially including content, product experience, marketing, and messaging.
  • Refine positioning and messaging based on market research and competitive insights
  • Analyze funnel performance and monitor test and campaign success metrics
  • Understand and advocate for the needs of existing and potential customers, and be informed about the competitive landscape by talking regularly to customers and working with our research and customer-facing teams to gather qualitative and quantitative insights
  • Share growth learnings and best practices with the rest of the organization to improve performance 

YOUR SKILLSET

  • Thrives on hitting and beating business targets.
  • Biased towards action, can spot opportunities and turn them quickly into experiments.
  • 7+ years experience, including a background in both growth marketing and product marketing; analytics experience a plus. 
  • Experience with driving product-led growth, especially in-product messaging and optimizing user journeys for conversion.
  • Strong communication and presentation skills with ability to confidently present to executives/senior management and peers 
  • Proven ability to work cross-functionally, collaborate, and influence as part of a team
  • Ability to manage multiple projects at one time, prioritizing and organizing effectively
  • Equally confident writing messaging and analyzing data

WHAT WE OFFER

At Eventbrite, we strive to support our Britelings and their loved ones through different stages of life with robust and attractive benefits, financial and physical wellness options, and great perks. In addition to offering a competitive salary and company stock, we have other great benefits available. In the Briteland, you’ll find great medical plans, fertility and adoption benefits, wellness reimbursement, generous parental leave, and much more. 


We care about your mental health and wellbeing.

Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And our wellness program to pay for your gym expenses. 


We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong. 

Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace.  


We offer ongoing training and career development that meets people where they are in their careers. 

We offer unlimited access to courses in Udemy, leadership coaching for all managers, Briteling led talks, and weekly company-wide town halls with our CEO. We take culture seriously and design programs with employee feedback in mind to make Eventbrite a great place to work no matter where you work from in the world. 


Work-life balance & flexibility is extremely important to us.

Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing. 


ABOUT EVENTBRITE

Eventbrite is a global self-service ticketing and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it’s an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 290 million tickets distributed for over 5 million total events in 2021, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com.


IS THIS ROLE NOT AN EXACT FIT?

Sign up to keep in touch and we’ll let you know when we have new positions on our team.


Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity.  We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.


 Applicant Privacy Notice


Eventbrite believes that vaccines are one of the most powerful tools to fight COVID-19 and save lives. It aligns to our mission to bring the world back together through live experiences. Proof of completed COVID-19 vaccination will be required for all US applicants and employees to enter any Eventbrite office and/or interact in a physical setting with Eventbrite employees. Eventbrite will consider exceptions to this policy for medical or religious reasons on an individualized basis. 


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