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Senior Email Manager - Customer MarketingSan Francisco, California, United States

Senior Email Manager - Customer Marketing

Full-time | San Francisco | California | United States

THE CHALLENGE

Eventbrite is the largest event technology company in the world, powering more than 2.5 million live experiences every year. After a decade of building and marketing to organizers of all shapes and sizes, we’ve achieved strong traction across five continents, many vertical segments, and all market tiers. We see a huge opportunity in a sustained focus on growing our most strategically valuable segments, and finding new ways to monetize them. As the business grows in complexity we need to establish and manage processes that helps us scale while still remaining nimble.


THE TEAM

The Eventbrite Portfolio Marketing team brings solutions to market that empower event organizers across the globe to achieve their goals using Eventbrite’s platform. The team is responsible for driving business growth by defining and developing market segments, packaging and pricing of our solutions, and building integrated go-to-market strategies that aim to inspire and differentiate. We are also extremely passionate about building real connections with our customer base that result in high product use and brand loyalty.  

 

THE ROLE

The Portfolio Marketing, Comms Manager will be responsible for executing and reporting on the performance of our customer communications. You’ll shape and automate our existing communications while looking for opportunities to expand the program to drive higher customer LTV. The primary channel for customer communications today is email so the perfect candidate would be a talented email marketing manager looking for opportunities to expand their expertise across other channels as they come online.

YOU WILL

  • Partner with our customer marketing and product marketing teams to create a customer journey for event creators that maximizes LTV.
  • Setup, maintenance and quarterly review of recurring and triggered email communications to drive healthy product use and retention. 
  • Setup, execution and reporting of monthly newsletters, NPS surveys and ad-hoc customer communications.
  • Deployment of dynamic, content-driven campaigns that will drive deeper product use and customer loyalty.
  • Build email templates, analyze the results and perform A/B testing to iterate and improve upon results.
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution.
  • Develop and maintain a clear CRM strategy.
  • Maintain and drive timely execution against the email calendar.
  • Maintain a current understanding of email marketing best practices and applies them to the execution of our email campaigns.
  • Help synthesize offers and content into effective email copy.
  • Create performance reports demonstrating the impact of customer comms on overall business goals and show how our testing strategy drives improvement over time .
  • Participate in pilots to bring new customer communications channels online including working out how to manage and report on contacts across channels.

THE SKILL SET

  • 2-5 years creating and executing email marketing campaigns with a specific focus on customer communications 
  • Experience with email automation, HTML and email marketing software platforms, specifically Responsys, Marketo, Gainsight and/or MailChimp
  • Experience analyzing campaigns and demonstrable knowledge of setting up A/B testing as it pertains to email marketing
  • Excellent written communication and copywriting skills
  • Excellent organizational and project management skills

BONUS POINTS

  • Experience with other customer communication channels like Chatbots, Live Chat and In-Product Notifications

ABOUT EVENTBRITE

Eventbrite is the world’s largest ticketing and event technology platform, powering millions of live experiences around the globe. We build technology that allows anyone to create, share, find and attend events of all kinds. Music festivals, marathons, conferences, hackathons, political rallies, fundraisers, gaming competitions— you name it, we power it. Meet some of the team. 


IS THIS ROLE NOT AN EXACT FIT?

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Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity.  We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics


FLSA Status: Exempt


Please read our Applicant Privacy Notice to understand how we process your personal information when you apply for a job with us.

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