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Senior Product Marketing Manager - MusicSan Francisco, California, United States

Senior Product Marketing Manager - Music

Full-time | San Francisco | California | United States

THE CHALLENGE

Eventbrite created a dedicated music division whose mission is to build the world’s most powerful live music platform. It will enable music venues and promoters to sell more tickets, streamline operations, and increase revenue, and help fans to find and purchase tickets to the coolest events. We’re looking for an experienced product marketer to lead the go-to-market strategy for our new music solution, maintain a sustainable and defensible competitive advantage in the market, and evolve our brand.


THE TEAM

Our music marketing team is part of Eventbrite’s new music division. We’re responsible for all marketing activities targeting our music and comedy venues and promoters, and for partnering with Eventbrite’s global marketing team to bring new offerings to market and support client  acquisition and retention initiatives. Reporting to the Director of Marketing - Music, the Senior Product Marketing Manager - Music will lead the go-to-market strategy for Eventbrite’s new music product and services from launch through global expansion.


THE ROLE

Strong candidates for this role will be creative, analytical, and strategic, with a proven ability to identify product opportunities, craft key messages, and develop and execute go-to-market strategies. You will have a proven track record of working efficiently and transparently across functional teams, bringing new products to market with high adoption and usage, and tackling complex and ambiguous challenges.


You’ll own the go-to-market process - including product naming, positioning, launch plans -  partnering closely with product management, sales, client services, and demand gen teams to drive adoption and usage of our new music solution. You’ll perform extensive and up-to-date analysis on the live events industry, including features offered by alternative products in the market. You’ll determine how best to position the value offered by our new music solution to prospects, clients, and ticket buyers and deliver the assets to support launches and sales materials including pitch decks, case studies, videos, and owned web properties. You’ll hone the delivery model for our new music solution, including pricing and packaging, and report on our results.


In short, you’re a well-organized problem solver that makes a big impact and inspires others to do the same.

THE SKILL SET

  • BA/BS and 5+ years of product marketing experience with B2B, SaaS, or e-commerce products
  • Superior analytical skills and strategic thinking
  • Demonstrated ability to create compelling and effective marketing messages and materials
  • Strong written communication and presentation skills, including the ability to simplify the complex
  • Experience managing cross-functional projects with defined plans, timelines, and deliverables
  • Superior organization and time management skills, managing multiple competing projects against tight deadlines
  • Master of spreadsheets and presentations
  • High-confidence, low-ego

BONUS POINTS

  • MBA
  • Knowledge of and practical experience with the live events, music promoting, and music streaming, including radio and on-demand services
  • Experience working with data tools such as Google Analytics, Tableau, MixPanel, and Excel
  • Experience managing website content
  • A love of music and live events

ABOUT EVENTBRITE

Eventbrite is the world’s leading event technology platform, powering more than two million live experiences each year. We build technology that allows anyone to create, share, find and attend events of all kinds. Music festivals, marathons, conferences, hackathons, political rallies, fundraisers, gaming competitions— you name it, we power it. Meet some of the team. 


Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity.  We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.


FLSA Status:  Non Exempt


Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records



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