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SEO ManagerSan Francisco, California, United States

SEO Manager

Full-time | San Francisco | California | United States

THE CHALLENGE

As one of the most trafficked ticketing and events sites on the Internet, the SEO Team’s charter is make Eventbrite the most visible brand in search for all relevant queries, and in doing so, driving substantial customer and revenue growth for our business. Leveraging Eventbrite’s 96 Domain Authority, this is a unique opportunity for a world-class search marketing professional to work directly with our team of SEO engineers to dramatically grow search traffic, and to directly impact Eventbrite’s overall business growth and bottom-line. From event-goers searching for “San Francisco events” to event organizers looking to “sell tickets online,” there are millions of queries to optimize around and a massive amount of search volume to capitalize on that can positively impact Eventbrite’s already strong growth trajectory.   


THE TEAM

The Eventbrite marketing team is responsible for growing the size and loyalty of a thriving community of event organizers and attendees. With millions of people coming to Eventbrite to buy a ticket each week, our dynamic team spans a range of talents -- from storytelling and awareness building to performance marketing, demand generation and marketing analytics. We value people who achieve impact both on an individual level and in collaborative team environments. The SEO Manager will help guide the Eventbrite SEO Team; a highly cross-functional partnership between Marketing, Product, Engineering, and Analytics, working together to drive this large and growing channel for our business.   


THE ROLE

You will work with our Sr SEO Manager to develop our Search Engine Optimization strategy and ensure effective implementation of the highest impact SEO opportunities. You will contribute to our current and future strategy by analyzing and evaluating the top SEO opportunities to pursue, both domestically and internationally, and prioritize within a broader strategy based on effort-to-impact ratio in order to maximize results.  You’ll partner cross-functionally with Product/Engineering to implement these opportunities.  You’ll also manage SEO analytics tools and reporting.  You’ll partner with the Demand Generation team to ensure that our SEO strategy and our content strategy are intimately tied, and keep a constant pulse on the latest SEO trends as they relate to our business.

YOU WILL:

  • Research the relevant keyword universe and prioritize which categories/classes of keywords Eventbrite should pursue based on external search demand + internal business objectives
  • Participate in ideation around new product development, and how we can build the right features and landing pages with SEO in-mind up-front, vs. having to retrofit for SEO later
  • Manage our current database of keywords and look for trends, react when unexpected changes occur, and otherwise maintain an organized pool of keywords for all global TLDs
  • Monitor SEO health via Google Analytics, Google Webmaster Tools, and related software & reporting tools
  • Conduct ad hoc and ongoing analyses, build reporting dashboards, and regularly report/communicate SEO’s business impact and progress to internal teams
  • Manage agency relationships and make decisions on spend allocation per the business need
  • Research the keyword landscape and surface high volume, high value topics that the writing team can build content around
  • Consult on major content pieces, where SEO is important to its success
  • Look for technical and on-page improvements that can help the blog grow its organic traffic base
  • Follow all of the important search updates to ensure we are proactively staying ahead of algorithm changes, as opposed to reacting to them
  • Participate in the enterprise SEO community on and offline as to stay “in the know” on tactics that are working for other big brands that are not often publicly shared

THE SKILL SET:

  • 3-5+ years SEO experience ideally in both B2B and large-scale, complex B2C/consumer businesses. You have a demonstrable track record of driving outstanding business results through SEO for even the most complex global sites
  • Fantastic communicator and cross-functional team player, with a proven track-record of friendly and efficient cross-functional communication, alignment, coordination. You will have effectively worked beside, collaborated with, and influence everyone from engineers to product managers to marketers, spanning all levels and areas of the organization
  • Tech & web-savvy with a strong technical skill set. Existing knowledge of technical SEO, SQL, and HTML is a big bonus
  • You enjoy working with data, and have experience with web and SEO analytics tools, such as Google Analytics, Google/Bing Webmaster Tools, Screaming Frog and rank monitoring software.  Advanced Microsoft Excel skills are also highly desired (vlookups, pivot tables, if statements, etc)
  • Strong academic background ideally in engineering, math, statistics, economics, finance or other quantitative field of study, or you have a strong track record of quantitative mastery through work experience

BONUS POINTS:

  • Prior experience working on SEO for large-scale marketplace or e-commerce/travel-type businesses
  • Startup experience
  • Active Eventbrite user with a passion for live events

ABOUT EVENTBRITE

Eventbrite is the world’s leading event technology platform, powering more than two million live experiences each year. We build technology that allows anyone to create, share, find and attend events of all kinds. Music festivals, marathons, conferences, hackathons, political rallies, fundraisers, gaming competitions— you name it, we power it. Meet some of the team. 


IS THIS ROLE NOT AN EXACT FIT?

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Eventbrite is a proud equal opportunity/affirmative action employer supporting workforce diversity.  We do not discriminate based upon race, ethnicity, ancestry, citizenship status, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), marital status, registered domestic partner status, caregiver status, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, genetic information, military or veteran status, mental or physical disability, political affiliation, status as a victim of domestic violence, assault or stalking, or other applicable legally protected characteristics.


FLSA Status: Exempt


Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records

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