Vice President, Growth Marketing

THE CHALLENGE

Eventbrite has built the leading events marketplace, enabling entrepreneurs around the world to build and grow their businesses with live events while helping event-goers discover unique, local things to do. Today, our creators increasingly rely on Eventbrite to distribute their events, drive consumer demand, and help them grow their ticket sales and ultimately their businesses. We are looking for an experienced growth leader to take this value proposition to market to drive the acquisition of creators as well as fuel the demand side of the marketplace by acquiring more event-goers across all paid and owned channels. 

THE TEAM

Growth Marketing resides at the intersection of marketing, sales, product, engineering, and analytics with a strong emphasis on experimentation and impact. The team requires a highly specialized marketing skill set that is a unique blend of technical, operational, and creative talents. The team is highly collaborative, results-oriented, and fast-paced. Reporting directly to the CMO, you will also work closely with the Chief Executive Officer and the executive team.  

THE ROLE

You will be responsible for evolving and setting the company’s growth strategy and leading a team of growth marketers, including performance marketing, SEO, demand generation, and international growth tasked with growing both sides of our marketplace. You will be required to lead operating model evolution, leading the team through change as we up-level our capabilities. You will partner closely with Product Development, Engineering, and Sales to drive alignment and ensure that our acquisition strategies and tactics are best-in-class, performant, and optimized. This is a unique opportunity to make a significant impact on a high-growth company in a fast-moving dynamic marketplace. The leader should be able to mentor and motivate a marketing team to solve complex problems and shape and bring to life innovative growth initiatives through quick experimentation and new technologies and tools.

YOU WILL

• Design and lead implementation of growth strategy by using paid and organic media channels to grow new user acquisition, partnering closely with Sales, Product and Engineering leadership.
• Lead SEO strategy and drive cross-functional execution across Marketing, Product, and Engineering teams. 
• Lead rapid experimentation of new channels, campaigns, creative, incentives, and approaches.
• Optimize the creator user journey to ensure we are delivering the right lead to the right conversion channel (sales or self-sign-on (SSO)). 
• Uncover new channels and opportunities to scale our sales channel.
• Experiment to determine the correct model and channels for consumer (event-goer) acquisition.
• Own marketing attribution decisions, working closely with Data and Analytics teams to strengthen our tracking and measurement.
• Partner deeply with the creative team to develop creative and performant campaigns. 
• Develop and manage the annual plan and budget and, in collaboration with FP&A, adjust plans monthly based upon realized return on investment.
• Recruit and lead a team of skilled growth marketers to drive growth strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills.
• Report key learnings and performance to the executive team on a recurring basis.

THE SKILLSET

• 15+ years of Growth Marketing, leading both SEO and Performance Marketing at both B2C and B2B companies.
• Have worked in hyper-growth and scaled tech companies.
• Strong marketing instincts and proven track record of shaping and executing successful user growth strategies.
• Deep understanding of Marketing Technology and media platforms (e.g. Meta, Google, etc.)
• Strong analytics background and ability to synthesize, analyze and interpret data and transfer into actionable strategy.
• Strong leadership presence; serves as a senior leader within a company, influential with a cross-functional group of stakeholders and can create buy-in with both technical and operational teams.
• Proven people leader having built strong and diverse teams with high employee engagement.

BONUS POINTS

• Experience in brand media and ability to lead local and national media buys
• Experience leading a global team

WHAT WE OFFER

At Eventbrite, we strive to support our Britelings and their loved ones through different stages of life with robust and attractive benefits, financial and physical wellness options, and great perks. In addition to offering a competitive salary and company stock, we have other great benefits available. In the Briteland, you’ll find great medical plans, fertility and adoption benefits, wellness reimbursement, generous parental leave, and much more. 

We care about your mental health and wellbeing.

Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And our wellness program to pay for your gym expenses. 

We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong. 

Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace.  

We offer ongoing training and career development that meets people where they are in their careers. 

We offer unlimited access to courses in Udemy, leadership coaching for all managers, Briteling led talks, and weekly company-wide town halls with our CEO. We take culture seriously and design programs with employee feedback in mind to make Eventbrite a great place to work no matter where you work from in the world. 

Work-life balance & flexibility is extremely important to us.

Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing.

ABOUT EVENTBRITE

Eventbrite is a global self-service ticketing and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it’s an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 290 million tickets distributed for over 5 million total events in 2021, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com.

IS THIS ROLE NOT AN EXACT FIT?

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Eventbrite is committed to equality of opportunity for all staff, and applications from all suitably qualified individuals are encouraged, regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

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