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Eventbrite has built a world-class events marketplace, enabling entrepreneurs around the world to build and grow their businesses with live events while helping event-goers discover unique, local things to do. We are looking for an experienced and highly strategic Consumer Product Marketing Manager with experience leading Merchandising for B2C marketplaces or online merchants. In this role, you will partner cross-functionally to drive the strategy to generate engagement, conversion, and repeat purchase among event-goers on Eventbrite’s consumer product surfaces. You will use data-driven insights to uncover large-impact opportunities for merchandising the events in our catalog, develop the strategic approach to capitalize on those opportunities, and partner with Product and cross-functional team members to bring them to life. In addition, you will lead go-to-market (GTM) plans and messaging strategy for consumer product releases, as well as marketing communications plans to drive repeat purchase.
Our Product Marketing team’s mission at Eventbrite is to champion the needs of consumers and event creators to bring irresistible product experiences to market, ensuring customers on both sides of the marketplace understand how Eventbrite’s products and features can enable them to successfully achieve their event-related goals. We work cross-functionally to act on customer and market insights by influencing product and monetization strategy and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services.
As Product Marketing Manager for Consumer Merchandising, you will drive revenue growth for our Consumer event-discovery experiences through game-changing strategies that leverage audience segmentation, best in class merchandising, and consumer messaging. You will represent the consumer’s needs and motivations to influence which features are prioritized in the product roadmap and how they’re executed. Working closely with market research, ux research, and analytics you will develop a deep understanding of our consumer, their needs, and behaviors to identify promising growth opportunities and recommend how we should pursue them. Lastly, you will partner with product and cross-functional teams to conduct A/B experiments to test your hypotheses, build the right product experiences, and coordinate their successful launch with clearly defined goals, go-to-market plans, and consumer messaging that communicates the benefits of our product.
YOU WILL
At Eventbrite everyone is invited to be their whole self and we cultivate an environment to make sure that is feasible throughout the entirety of an individual's time at Eventbrite. We are committed to providing competitive, valuable and meaningful benefits and experiences for our employees to ensure we meet them where they are in life.
Cultivating a diverse, equitable and inclusive culture where all people are invited and belong is our top priority.
Employees can participate in resource groups and we offer global programming and training throughout the year to support a diverse and inclusive workplace. Read more about our Diversity and Inclusion work for our team, culture, and community.
We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.
Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).
At Eventbrite, we are dedicated to fostering diversity, equity and inclusion. We welcome individuals from all backgrounds, abilities and experiences to apply, and we make employment decisions on the basis of merit. We are committed to equal employment opportunity regardless of race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender reassignment, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics, or any other legally protected characteristic.
If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know.
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