Senior MarTech & Operations Manager (Contractor)

THE TEAM

The Marketing Strategy & Operations team is tasked with refining Eventbrite's marketing engine for optimal efficiency, effectiveness, and scalability. Our focus is driving efficiency at scale through the implementation and governance of projects, processes, and tools across the Marketing Function. Our core activities include strategic planning, and operational and tooling optimization.

THE ROLE

As MarTech & Operations Senior Manager, you will be instrumental in steering the Marketing Function toward achieving efficiency, effectiveness, and scalability via the implementation and governance of marketing automation tools (MAP), marketing attribution best practices, and operational processes. You will be the subject-matter expert in these areas across the function and the business. 

YOU WILL

• Marketing Attribution
• Implement and manage marketing tracking systems to accurately capture campaign performance data across various channels such as digital, social, email, and offline.
• Develop and maintain robust attribution models to accurately attribute conversions and revenue to marketing touchpoints along the customer journey.
• Advise on campaign optimization, including recommending audience segmentation and enhancing efficiency in campaign setups to improve campaign effectiveness and ROI.
• Stay updated on industry trends and best practices in marketing technology, tracking, and attribution modeling to drive innovation and continuous improvement.
• Collaborate with cross-functional teams including Marketing Analytics (i.e. to define funnel optimization reporting), Finance (i.e. to define ROI reporting), and Data Integrations (i.e. to ensure seamless integration of tracking systems) to drive marketing attribution.
• Marketing Automatisation
• Audit current marketing tool capabilities to define the key tools the Marketing Function requires for optimization and automation and align the implementation roadmap with the Product Function so they can implement it.
• Collaborate with cross-functional teams including the Marketing Channel teams, Sales, Marketing Analytics, and Data Integrations to drive marketing automatisation.
• Marketing Operations
• Audit current marketing operational capabilities to identify improvement areas and implement new processes/ways of working as a result 
• Collaborate with cross-functional teams including the Marketing Channel teams, the Product Marketing teams to drive marketing operations.
• General
• Manage marketing attribution/automatization/operations projects from initiation to completion, defining project scope, creating project plans, allocating resources, and tracking the progress of the project team.
• Create and maintain documentation and training materials related to marketing attribution/automatization/operations, including process maps, how-to guides and best practices, to facilitate knowledge sharing and training across the organization.
• Provide reporting and presentations to stakeholders, highlighting key findings, insights, and recommendations.

THE SKILLSET

• 5+ years of professional experience, preferably in Marketing or Product.
• 3+ years of experience setting up Marketing Tech stacks and Marketing Automation Tools (MAP) 
• Experience scaling marketing operations efficiently for tech companies, preferably marketplaces.
• Expertise in marketing analytics tools (e.g., Segment, Heap, Teableu, Snowflake) and marketing automation platforms (e.g. Salesforce, Hubspot).
• Strong understanding of the digital marketing landscape, including SEO, SEM, email marketing, social media and content marketing.
• Medium experience with analyzing marketing data to understand what are the marketing attribution needs.
• Good oral and written communication skills to explain complex topics related to marketing attribution and marketing automatization.
• Excellent project management skills, with the ability to lead projects from concept to completion, manage multiple priorities, and work under tight deadlines.
• A great team player!

BONUS POINTS

• Prior experience with a Marketing Operations team at a tech company or in a MarTech/Operations Management Consulting firm
• Strong interest in AI and its application for marketing
• Experience using Eventbrite’s product as a creator and/or event attendee