SEO Specialist

THE CHALLENGE

Eventbrite has built its business on empowering event creators with solutions to enable their success.

In the process, we have touched millions of event creators and consumers, helping them get together, explore their interests, and pursue their passions through live experiences. Now, we’re embarking on a journey to make our platform even more powerful and intuitive for our most valuable creators. Helping to acquire new, valuable creators through scalable, data-driven methods is a critical part of Eventbrite’s success.

One of our core acquisition channels is Organic Search. To help us deliver on this ambitious vision, we are on the hunt for an energetic Search Marketer who is proficient in SEO, puts the customer first, is passionate about user experience, and lives and breathes data to make decisions. 

As one of the most trafficked ticketing and events sites on the Internet, the SEO team’s charter is to make Eventbrite the most visible brand in the search for all relevant queries, and in doing so, drive substantial customer and revenue growth for our business. Leveraging Eventbrite’s 96 Domain Authority, this is a unique opportunity for a world-class search marketing professional to work directly with our team of SEO engineers to dramatically grow search traffic, and to directly impact Eventbrite’s overall business growth and bottom-line. From event-goers searching for “San Francisco events” to event organizers looking to “sell tickets online,” there are millions of queries to optimize around and a massive amount of search volume to capitalize on that can positively impact Eventbrite’s already strong growth trajectory. 

THE TEAM

You’ll be joining a global team of experienced and talented Growth Marketers who are focused on building a product that empowers and enables users to create and attend great live experiences. We are passionate about events, motivated, collaborative, and a fun-loving team responsible for a high-growth, global business.

The Growth team works to manage, execute and optimize marketing channels with the goal of driving global customer acquisition in a profitable way. This also involves working cross-functionally with internal stakeholders (Marketing, Product, Engineering, Design) to continuously optimize performance. 

We are seeking a highly quantitative, data-driven SEO analyst to help support and grow our customer acquisition efforts (B2B and B2C), exploring, evaluating, and testing new opportunities to efficiently acquire customers and help grow the overall business.

THE ROLE

In collaboration with the Senior SEO Manager, you'll refine our SEO strategy for maximum impact. Your insights will guide our priorities, focusing on the most promising SEO ventures both domestically and internationally. You will be the nexus between Product, Engineering, and Marketing, ensuring our SEO and content strategies are seamlessly integrated. Your efforts will be instrumental in identifying keyword opportunities, overseeing SEO health, and keeping our strategy aligned with the latest SEO trends.

You will be at the helm of reigniting Eventbrite's inbound marketing machine, a powerhouse designed for event organizers and hosts. With all the essential elements at our disposal - unparalleled authority in the industry, abundant resources, and a solid foundation - we are poised to dominate the event space. However, this machine has accumulated years of dust, signifying a pressing need for a transformative kick-start to realign and excel in today's dynamic landscape. This pivotal role is all about spearheading that revitalization and leveraging a first-principles approach to creator-focused SEO to not only recover but also excel and set new benchmarks in our sector. Your leadership will be critical in dusting off the old, injecting new life into our strategies, and navigating the path to a thriving future for Eventbrite and our community of creators.

YOU WILL

• Research the relevant keyword universe and prioritize which categories/classes of keywords Eventbrite should pursue based on external search-demand + internal business objectives
• Make recommendations based on data-driven insights
• Participate in ideation around new product development, and how we can build the right features and landing pages with SEO in mind up-front, vs. having to retrofit for SEO later
• Work on our current database of keywords and look for trends, react when unexpected changes occur, and otherwise maintain an organized pool of keywords for all global TLDs
• Monitor SEO health via Analytics, Google Webmaster Tools, and related software & reporting tools 
• Conduct ad hoc and ongoing analyses, build reporting dashboards and regularly report/communicate SEO’s business impact and progress to internal teams
• Research the keyword landscape and surface high-volume, high-value topics that the writing team can build content around
• Consult on major content pieces, where SEO is important to their success
• Edit and proofread written pieces before publication
• Look for and execute technical and on-page improvements that can help the website grow its organic traffic base
• Follow all of the important search updates to ensure we are proactively staying ahead of algorithm changes, as opposed to reacting to them
• Participate in the enterprise SEO community on and offline as to stay “in the know” on tactics that are working for other big brands that are not often publicly shared

THE SKILLSET

• 3+ years SEO experience, ideally in both B2B and large-scale, complex B2C/consumer businesses. You have a proven track record of driving outstanding business results through SEO for even the most complex global sites
• Hands-on and Autonomous: Seeks a self-starter who thrives on diving deep into the weeds of SEO challenges, possesses the initiative to work independently, and exhibits a passion for hands-on problem-solving to drive impactful results.
• Fantastic communicator and cross-functional team player, with a proven track record of friendly and efficient cross-functional communication, alignment, and coordination. You will have effectively worked beside, collaborated with, and influence everyone from engineers to product managers to marketers, spanning all levels and areas of the organization
• Tech & web-savvy with a strong technical skill set. Existing knowledge of technical SEO, SQL, and HTML is a big bonus
• You enjoy working with data and have experience with web and SEO analytics tools, such as Google Analytics, Google/Bing Webmaster Tools, Screaming Frog, and rank monitoring software. Advanced Microsoft Excel skills are also highly desired (vlookups, pivot tables, if statements, etc)
• Speaking English is a must, most of your interactions will happen in that language

BONUS POINTS

• Prior experience working on SEO for large B2B businesses
• Startup experience
• Active Eventbrite user with a passion for live events
• Content generation capabilities
• Previous UX or copywriting experiences are a plus