THE CHALLENGE

We are seeking a dynamic and strategic Director of Community, Content, and Enablement to lead our efforts in building, engaging, and scaling a thriving community while developing compelling content that drives growth and enablement. This is a high-impact leadership role responsible for shaping our community strategy, fostering meaningful relationships with event organizers, and delivering high-quality content that fuels our Sales organization.

This role sits at the intersection of Community, Content, Product Marketing, and Growth, requiring a leader who understands the nuances of tech, marketplaces, and B2B ecosystems. You will work cross-functionally with Marketing, Sales, Product, and Customer Success teams to develop strategies that nurture and activate our community while driving business outcomes.

THE ROLE

As the Director of Community, Content, and Enablement, you will lead the development of Eventbrite’s event organizer community and content strategy, ensuring we support and amplify their needs while strengthening their connection to our platform. You will oversee the development of programs, resources, and content that make Eventbrite the go-to destination for our users, looking to grow and succeed.
This is a highly cross-functional role  requiring a leader with deep experience in marketplaces, creator ecosystems, and community engagement.

WHAT YOU'LL DO

Community Strategy

• Develop and execute a community engagement strategy that strengthens relationships with event organizers and attendees, fostering loyalty and advocacy.
• Build and scale programs, forums, events, and partnerships that empower users with knowledge, resources, and peer connections.
• Identify and develop ambassador and influencer programs to amplify the voices of top organizers and industry leaders.
• Launch and manage initiatives that help organizers succeed, from peer-to-peer learning communities to exclusive perks and networking events.
• Establish community health metrics and track engagement trends, sentiment, and the business impact of community efforts.

Sales Enablement

• Develop and implement a comprehensive sales enablement strategy, enhancing the productivity of the sales team.
• Solve ambiguous challenges. Identify areas of opportunity, proactively address business problems, and drive strategic initiatives from ideation to execution.
• Act as a trusted advisor and strategic partner to sales leadership, identifying opportunities for improvement and innovation.
• Collaborate with Product and Marketing teams to ensure sales teams have the latest product knowledge, messaging, and competitive insights.
• Establish KPIs and measure the impact of sales enablement initiatives on sales performance and revenue growth.

Content Strategy

• Lead content strategy and editorial planning to develop high-impact resources, insights, and stories that help event organizers thrive.
• Drive the content for evergreen content (blog, newsletters, webinars, etc.), ensuring a consistent voice and narrative.
• Develop thought leadership that positions Eventbrite as the leading authority in live events, ticketing, and community building.
• Collaborate with product marketing and growth teams to create educational resources that drive product adoption and retention.
• Experiment with new content formats, including video, podcasts, user-generated content, and interactive media, to enhance engagement.

WHAT WE'RE LOOKING FOR

• 10-12+ years of experience in community building, content strategy, and enablement, ideally in tech, marketplaces, or B2B businesses.
• Deep understanding of marketplaces and the creator economy, with a passion for helping event organizers succeed.
• Proven track record of scaling and managing communities that drive meaningful business impact.
• Exceptional storytelling and editorial leadership, with experience producing high-quality, engaging, and strategic content.
• Strong grasp of community analytics, sentiment analysis, and engagement metrics to measure success.
• Exceptional cross-functional collaboration skills, with the ability to partner across product, growth, brand, and customer success teams.
• Experience managing and developing teams, agencies, or community moderators.
• A passion for live events, experiences, and the power of human connection.

WHY JOIN EVENTBRITE?

• Be part of a mission-driven company that empowers event creators worldwide.
• Lead the evolution of Eventbrite’s community and content strategy, driving real impact.
• Work alongside a passionate team dedicated to revolutionizing live events and ticketing.
• Competitive compensation, benefits, and career growth opportunities.